Alina's blog

The application VSCO positions itself as an "antisocial" social network: you can not leave comments. You can not "like" the photo. The only thing you can do is subscribe to photographers whose works you admire. The VSCO team carefully selects photographers for whom you can subscribe. As I wrote in previous Social Media Monitoring post , the VSCO has big communities on Facebook , Instagram , and It has a channel on YouTube . T he total number of followers on social networks is about 5 million people. Those numbers are important for the success of VSCO’s digital marketing strategy. By posting engaging content on a regular basis, the company is able to demonstrate value in becoming a subscriber and be a user of the application. Strengths  The market for photo editing applications is oversaturated, but there are no really good quality applications with minimalist design, made specifically for the creative industry workers. VSCO has a global mission to ...

...if you have customers, they can help you. If you’re in a consumer service business— like a restaurant chain—you can ask for suggestions, or set up a private community. If you sell to businesses, your customers may have suggestions on how to improve your processes, your pricing, your billing, or your services. Have you ever thought about how much depends on people’s perception of your brand ? Not only their personal opinion, but also your sales, popularity and even reputation. Here I’m going to show you examples which I found really interesting. It's about of how some companies changed the brand perception by listening to customers.  Harley-Davidson knows how to improve image What do people know about this brand today? Probably, the fact that this brand is the most popular in the field of motorcycles. But 32 years ago, in 1985, the company's debts exceeded $ 90 million. It was literally bankrupt.   All of this because in those years the company lost the c...

If Woodman obeyed his parents and gave up surfing, he would never have created GoPro   Who doesn’t know about the GoPro now? A universal action camera has become popular both among professionals and amateurs. The creator has launched a successful advertising campaign “Be a HERO” on the Internet, which makes you feel like a real adventurer. Amazing and dynamic documentary mini-films demonstrate the capabilities of the GoPro HERO camera, designed for sports and extreme shooting. Having watched this kind of video, we can look at the world through the eyes of another person or even an animal ... You can be a bicyclist, a racer, a base jumper, a skydiver, give lion a hug  or even jump from space. You instantly plunge into the world of adventure! The first camera was created in 2002 by American surfer Nick Woodman . He couldn’t make a successful shot for a long time, so he attached a one-time Kodak camera to his wrist to take pictures of his tricks and show ...

Are you an active user of social networks and especially of instagram?  If you are, so I'm sure you've heard about this app or seen how often bloggers use the hashtag  #VSCO  VSCO is a company that creates digital tools for creative people. The most popular VSCO product is the VSCO Cam application for photo edit which competes with Instagram. Visual Supply Company was founded by Joel Flory and Greg Lutze in California in 2011. First they created web tools for graphic designers and photographers, but these tools were not very popular. Everything changed when in June 2013 a free VSCO Cam application was released - on the first week after the release it was downloaded by over a million people, and the company managed to attract not only professional photographers but also just users of Instagram. Now for VSCO working several dozen people who used to do projects for Apple, MTV, Audi, Levi's, Adobe, Sony, Xbox, Getty Images, Nintendo and Adidas. In addition to VS...

 You are surfing on Facebook or Instagram and every 10th item in your news feed is advertising. Do you want to tell your friends about the product that you saw?  I would guess that you don’t!  But there are such products and advertising that we share with pleasure. Why is this happening? Because the brand / product / advertising make us have vivid emotions, and it is our experience that we share. This is called WOM (word of mouth) marketing. This is a way of communicating information in the process of personal communication: comments, advice, assessments, etc.     …word of mouth “is the most honest form of marketing, building upon people’s natural desire to share their experiences with family, friends, and colleagues.” It can’t be faked, but it can be encouraged.   According to statistics, 90% of the world's population trusts the recommendations of friends. This is especially true of areas of "increased trust": jurisprudence, medici...

Surely you have seen more than once the photos on which the guy holds the hand of a girl against the backdrop of the sights of different countries? They are jokingly called the most famous back and the most famous hand of Instagram. This couple inspired an incredible amount of people all over the world. And this is the most beautiful love story that Instagram knows. Well, for sure, one of the most famous! The creators of the project " Follow me " are Murad Osman and his wife Natalia Osmann. They live and work in Moscow, but travel a lot together. So they came up with this romantic photo project, filled with love, beauty, life and colors.  This history of success and worldwide fame can begin by chance! This is the story of the Instagram phenomenon “Follow me”.  The motto of “follow me” reflects the essence of the project's photo frames - a girl whose faces are not visible, is directed forward and leads her boyfriend. There is a second meanin...