Travel and love propaganda or viral project #Followmeto

Surely you have seen more than once the photos on which the guy holds the hand of a girl against the backdrop of the sights of different countries?

They are jokingly called the most famous back and the most famous hand of Instagram. This couple inspired an incredible amount of people all over the world. And this is the most beautiful love story that Instagram knows. Well, for sure, one of the most famous!

The creators of the project "Follow me" are Murad Osman and his wife Natalia Osmann. They live and work in Moscow, but travel a lot together. So they came up with this romantic photo project, filled with love, beauty, life and colors. 

This history of success and worldwide fame can begin by chance! This is the story of the Instagram phenomenon “Follow me”.  The motto of “follow me” reflects the essence of the project's photo frames - a girl whose faces are not visible, is directed forward and leads her boyfriend. There is a second meaning of “follow me to” like “follow me” in socials nets, so this phrase became magical and users from all over the world as enchanted began to follow the Instagram account of this romantic couple.

Now more than 4 million people follow the project in social nets.

Each new photo, laid out on the Internet, instantly spreads in social networks and receives thousands of enthusiastic comments. In addition, Murad has a lot of followers who are photographed in this way. So, the photo project, which was not even planned, became a world movement.

However, I will tell you how it all began.

The first photo was taken in Spain, in Barcelona, almost 5 years ago. The couple walked around the city, holding hands, Murad took pictures of landscapes. At some point Natasha was tired of standing in one place and she suddenly pulled his hand. One random click – and he made the first shot of the cult series. Murad liked the resulting shot and thus randomness became an original style.

In a year there were publications in "VK", then Reddit wrote about the project. There were articles in British newspapers “The Daily Mail” and “The Sun” - tabloids with millions of copies. Even “National Geographic Traveler Magazine” published the photo on the cover. Viral effect has worked.

For 5 years, many photos have been published, made in the most beautiful places on the planet. A few first shots were taken on the iPhone. But now every photo is a whole story, with a special place for shooting, interesting clothes and accessories. Murad and Natalia have already visited Venice, Tokyo, Paris, Bali, London, Singapore, New York and many others cities.

They made a travel video blog about how they are preparing for the photo session and this was broadcast on the central Russian TV channel.

People so much like the idea of a photos so they began make their own. It was a swell of #Followme. And now we can find a lot of parodies in the internet and especially on Instagram.