Final Presentation

How listening your clients can change your company

...if you have customers, they can help you. If you’re in a consumer service business— like a restaurant chain—you can ask for suggestions, or set up a private community. If you sell to businesses, your customers may have suggestions on how to improve your processes, your pricing, your billing, or your services. Have you ever thought about how much depends on people’s perception of your brand ? Not only their personal opinion, but also your sales, popularity and even reputation. Here I’m going to show you examples which I found really interesting. It's about of how some companies changed the brand perception by listening to customers. Harley-Davidson knows how to improve image What do people know about this brand today? Probably, the fact that this brand is the most popular in the field of motorcycles. But 32 years ago, in 1985, the company's debts exceeded $ 90 million. It was literally bankrupt. All of this because in those years the company lost the c...

Messengers of the future: 3 functions we are waiting for

Millions of people use instant messengers, but as full-featured applications, messengers take an unstable position. Primarily they were created to communicate as a free alternative to SMS-services from cell phone providers. The first messengers became very popular because they were free and accessible. Now they are slowly pushing out social networks. As many new messenger apps are being created, there is a trend where each one tries to surpass the others and offer something new. Popular messengers, WeChat, Viber, Snapcha t, Google Hangouts, WhatsApp, Telegram, all have interesting and unique functions. Each of them is aimed for a particular audience. But still, most of them do not have internal systems for marketing, so you have to pull users from social networks into instant messengers using advertisements in the same social networks. As a result, the audiences tend to be the same, and there is no sense of this change-over. The IT- developers are actively ...

Phenomenon: YouTube instead of TV

Several generations of people have grown up with a firm attitude: everything that television broadcasts is authoritative, people can believe without hesitation. The Internet destroyed this connection, and the new generation had to look for its own reference point. And if the generation of X turned out to be a transitional one in this sense, then " Millennials " born after 1981 remained with the Network one on one. And there was a YouTube boom. Math lesson According to the Acumen Report, which included a two-week online forum, online and offline interviews of young people aged 13 to 24 living in the US, 88% of them spend an average of 6.2 hours per week on the Web. 67% of respondents can’t imagine their lives without YouTube, and 48% without social networks. And only a third indicated the source of entertainment as TV. Why should you watch a video? 77% do it to cope with boredom, and 57% - to cheer themselves up. The YouTube site is loaded every minu...

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