Final Presentation

Social Media Monitoring of VSCO- Part 2

The application VSCO positions itself as an "antisocial" social network: you can not leave comments. You can not "like" the photo. The only thing you can do is subscribe to photographers whose works you admire. The VSCO team carefully selects photographers for whom you can subscribe. As I wrote in previous Social Media Monitoring post , the VSCO has big communities on Facebook , Instagram , and It has a channel on YouTube . T he total number of followers on social networks is about 5 million people. Those numbers are important for the success of VSCO’s digital marketing strategy. By posting engaging content on a regular basis, the company is able to demonstrate value in becoming a subscriber and be a user of the application. Strengths The market for photo editing applications is oversaturated, but there are no really good quality applications with minimalist design, made specifically for the creative industry workers. VSCO has a global mission to ...

ENERGIZING THE GROUNDSWELL: Tapping into the power of word of mouth

You are surfing on Facebook or Instagram and every 10th item in your news feed is advertising. Do you want to tell your friends about the product that you saw? I would guess that you don’t! But there are such products and advertising that we share with pleasure. Why is this happening? Because the brand / product / advertising make us have vivid emotions, and it is our experience that we share. This is called WOM (word of mouth) marketing. This is a way of communicating information in the process of personal communication: comments, advice, assessments, etc. …word of mouth “is the most honest form of marketing, building upon people’s natural desire to share their experiences with family, friends, and colleagues.” It can’t be faked, but it can be encouraged. According to statistics, 90% of the world's population trusts the recommendations of friends. This is especially true of areas of "increased trust": jurisprudence, medici...

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