...if you have customers, they can help you. If you’re in a consumer service business— like a restaurant chain—you can ask for suggestions, or set up a private community. If you sell to businesses, your customers may have suggestions on how to improve your processes, your pricing, your billing, or your services. Have you ever thought about how much depends on people’s perception of your brand ? Not only their personal opinion, but also your sales, popularity and even reputation. Here I’m going to show you examples which I found really interesting. It's about of how some companies changed the brand perception by listening to customers. Harley-Davidson knows how to improve image What do people know about this brand today? Probably, the fact that this brand is the most popular in the field of motorcycles. But 32 years ago, in 1985, the company's debts exceeded $ 90 million. It was literally bankrupt. All of this because in those years the company lost the c...
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