Final Presentation

ENERGIZING THE GROUNDSWELL: Tapping into the power of word of mouth

You are surfing on Facebook or Instagram and every 10th item in your news feed is advertising. Do you want to tell your friends about the product that you saw? I would guess that you don’t! But there are such products and advertising that we share with pleasure. Why is this happening? Because the brand / product / advertising make us have vivid emotions, and it is our experience that we share. This is called WOM (word of mouth) marketing. This is a way of communicating information in the process of personal communication: comments, advice, assessments, etc. …word of mouth “is the most honest form of marketing, building upon people’s natural desire to share their experiences with family, friends, and colleagues.” It can’t be faked, but it can be encouraged. According to statistics, 90% of the world's population trusts the recommendations of friends. This is especially true of areas of "increased trust": jurisprudence, medici...

How listening your clients can change your company

...if you have customers, they can help you. If you’re in a consumer service business— like a restaurant chain—you can ask for suggestions, or set up a private community. If you sell to businesses, your customers may have suggestions on how to improve your processes, your pricing, your billing, or your services. Have you ever thought about how much depends on people’s perception of your brand ? Not only their personal opinion, but also your sales, popularity and even reputation. Here I’m going to show you examples which I found really interesting. It's about of how some companies changed the brand perception by listening to customers. Harley-Davidson knows how to improve image What do people know about this brand today? Probably, the fact that this brand is the most popular in the field of motorcycles. But 32 years ago, in 1985, the company's debts exceeded $ 90 million. It was literally bankrupt. All of this because in those years the company lost the c...

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