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Social Media Monitoring of VSCO - Part 1

Are you an active user of social networks and especially of instagram?  If you are, so I'm sure you've heard about this app or seen how often bloggers use the hashtag  #VSCO  VSCO is a company that creates digital tools for creative people. The most popular VSCO product is the VSCO Cam application for photo edit which competes with Instagram. Visual Supply Company was founded by Joel Flory and Greg Lutze in California in 2011. First they created web tools for graphic designers and photographers, but these tools were not very popular. Everything changed when in June 2013 a free VSCO Cam application was released - on the first week after the release it was downloaded by over a million people, and the company managed to attract not only professional photographers but also just users of Instagram. Now for VSCO working several dozen people who used to do projects for Apple, MTV, Audi, Levi's, Adobe, Sony, Xbox, Getty Images, Nintendo and Adidas. In addition to VS...

Social Media Monitoring of VSCO- Part 2

The application VSCO positions itself as an "antisocial" social network: you can not leave comments. You can not "like" the photo. The only thing you can do is subscribe to photographers whose works you admire. The VSCO team carefully selects photographers for whom you can subscribe. As I wrote in previous Social Media Monitoring post , the VSCO has big communities on Facebook , Instagram , and It has a channel on YouTube . T he total number of followers on social networks is about 5 million people. Those numbers are important for the success of VSCO’s digital marketing strategy. By posting engaging content on a regular basis, the company is able to demonstrate value in becoming a subscriber and be a user of the application. Strengths  The market for photo editing applications is oversaturated, but there are no really good quality applications with minimalist design, made specifically for the creative industry workers. VSCO has a global mission to ...