Skip to main content

The best example of digital marketing strategy


If Woodman obeyed his parents and gave up surfing, he would never have created GoPro
 Who doesn’t know about the GoPro now? A universal action camera has become popular both among professionals and amateurs. The creator has launched a successful advertising campaign “Be a HERO” on the Internet, which makes you feel like a real adventurer.
Amazing and dynamic documentary mini-films demonstrate the capabilities of the GoPro HERO camera, designed for sports and extreme shooting.

Having watched this kind of video, we can look at the world through the eyes of another person or even an animal ... You can be a bicyclist, a racer, a base jumper, a skydiver, give lion a hug  or even jump from space. You instantly plunge into the world of adventure!

The first camera was created in 2002 by American surfer Nick Woodman. He couldn’t make a successful shot for a long time, so he attached a one-time Kodak camera to his wrist to take pictures of his tricks and show it to his friends. In 2004, the first 35-mm camera GoPro for convenient shooting was sold at a sports exhibition. In 2013 the founder and CEO of GoPro Nick Woodman was on the list of Forbes billionaires with a net worth of $ 1.3 billion.
The uniqueness of GoPro “Be a HERO” marketing campaign is that creative agencies didn’t work on the commercials. . All videos were shot in different parts of the world with the GoPro HERO cameras and with support of famous athletes, extreme sports enthusiasts and even zoologists.

Several employees of the company work in the Sports Complex SoCal. 
How are GoPro and athletes connected? The company is looking for people who can create quality content. GoPro is often accused of literally sponsoring the risk of athletes, that they would shoot increasingly damaging videos. And as a result, every video posted on YouTube is a “free” and large-scale advertising company for GoPro.

All these videos have a crazy popularity on the Internet and social networks. 
GoPro is an excellent example of a successful digital marketing strategy. 
The company has over 450 million views on the YouTube channel, more than 10.5 million Facebook fans and 13.6 million followers on the Instagram!


Labels:
Location: Вустер, Массачусетс, США

Comments

Post a Comment

Popular posts from this blog

ENERGIZING THE GROUNDSWELL: Tapping into the power of word of mouth

 You are surfing on Facebook or Instagram and every 10th item in your news feed is advertising. Do you want to tell your friends about the product that you saw?  I would guess that you don’t!  But there are such products and advertising that we share with pleasure. Why is this happening? Because the brand / product / advertising make us have vivid emotions, and it is our experience that we share. This is called WOM (word of mouth) marketing. This is a way of communicating information in the process of personal communication: comments, advice, assessments, etc.     …word of mouth “is the most honest form of marketing, building upon people’s natural desire to share their experiences with family, friends, and colleagues.” It can’t be faked, but it can be encouraged.   According to statistics, 90% of the world's population trusts the recommendations of friends. This is especially true of areas of "increased trust": jurisprudence, medici...
Post a Comment
Read more

Phenomenon: YouTube instead of TV

    Several generations of people have grown up with a firm attitude: everything that television broadcasts is authoritative, people can believe without hesitation. The Internet destroyed this connection, and the new generation had to look for its own reference point. And if the generation of X turned out to be a transitional one in this sense, then " Millennials " born after 1981 remained with the Network one on one. And there was a YouTube boom. Math lesson     According to the Acumen Report, which included a two-week online forum, online and offline interviews of young people aged 13 to 24 living in the US, 88% of them spend an average of 6.2 hours per week on the Web. 67% of respondents can’t imagine their lives without YouTube, and 48% without social networks. And only a third indicated the source of entertainment as TV. Why should you watch a video? 77% do it to cope with boredom, and 57% - to cheer themselves up. The YouTube site is loaded every minu...
2 comments
Read more