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The best example of digital marketing strategy


If Woodman obeyed his parents and gave up surfing, he would never have created GoPro
 Who doesn’t know about the GoPro now? A universal action camera has become popular both among professionals and amateurs. The creator has launched a successful advertising campaign “Be a HERO” on the Internet, which makes you feel like a real adventurer.
Amazing and dynamic documentary mini-films demonstrate the capabilities of the GoPro HERO camera, designed for sports and extreme shooting.

Having watched this kind of video, we can look at the world through the eyes of another person or even an animal ... You can be a bicyclist, a racer, a base jumper, a skydiver, give lion a hug  or even jump from space. You instantly plunge into the world of adventure!

The first camera was created in 2002 by American surfer Nick Woodman. He couldn’t make a successful shot for a long time, so he attached a one-time Kodak camera to his wrist to take pictures of his tricks and show it to his friends. In 2004, the first 35-mm camera GoPro for convenient shooting was sold at a sports exhibition. In 2013 the founder and CEO of GoPro Nick Woodman was on the list of Forbes billionaires with a net worth of $ 1.3 billion.
The uniqueness of GoPro “Be a HERO” marketing campaign is that creative agencies didn’t work on the commercials. . All videos were shot in different parts of the world with the GoPro HERO cameras and with support of famous athletes, extreme sports enthusiasts and even zoologists.

Several employees of the company work in the Sports Complex SoCal. 
How are GoPro and athletes connected? The company is looking for people who can create quality content. GoPro is often accused of literally sponsoring the risk of athletes, that they would shoot increasingly damaging videos. And as a result, every video posted on YouTube is a “free” and large-scale advertising company for GoPro.

All these videos have a crazy popularity on the Internet and social networks. 
GoPro is an excellent example of a successful digital marketing strategy. 
The company has over 450 million views on the YouTube channel, more than 10.5 million Facebook fans and 13.6 million followers on the Instagram!


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Location: Вустер, Массачусетс, США

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