If Woodman obeyed his parents and gave up surfing, he would never have created GoProWho doesn’t know about the GoPro now? A universal action camera has become popular both among professionals and amateurs. The creator has launched a successful advertising campaign “Be a HERO” on the Internet, which makes you feel like a real adventurer.
Amazing and
dynamic documentary mini-films demonstrate the capabilities of the GoPro HERO
camera, designed for sports and extreme shooting.
Having watched
this kind of video, we can look at the world through the eyes of another person
or even an animal ... You can be a bicyclist, a racer, a base jumper, a
skydiver, give lion a hug or even jump
from space. You instantly plunge into the world of adventure!
The first camera
was created in 2002 by American surfer Nick Woodman. He couldn’t make a
successful shot for a long time, so he attached a one-time Kodak camera to his
wrist to take pictures of his tricks and show it to his friends. In 2004, the
first 35-mm camera GoPro for convenient shooting was sold at a sports
exhibition. In 2013 the founder and CEO of GoPro Nick Woodman was on the list
of Forbes billionaires with a net worth of $ 1.3 billion.
The uniqueness of GoPro “Be a HERO” marketing campaign is that creative agencies didn’t work on the commercials. . All videos were shot in different parts of the world with the GoPro HERO cameras and with support of famous athletes, extreme sports enthusiasts and even zoologists.
The uniqueness of GoPro “Be a HERO” marketing campaign is that creative agencies didn’t work on the commercials. . All videos were shot in different parts of the world with the GoPro HERO cameras and with support of famous athletes, extreme sports enthusiasts and even zoologists.
Several employees of the company work in the Sports Complex SoCal.
How are GoPro and athletes connected? The company is
looking for people who can create quality content. GoPro is often accused of
literally sponsoring the risk of athletes, that they would shoot increasingly
damaging videos. And as a result, every video posted on YouTube is a “free” and
large-scale advertising company for GoPro.
All these
videos have a crazy popularity on the Internet and social networks.
GoPro is an excellent example of a successful digital marketing strategy.
The company has
over 450 million views on the YouTube channel, more than 10.5 million Facebook
fans and 13.6 million followers on the Instagram!
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