Alina's blog

The application VSCO positions itself as an "antisocial" social network: you can not leave comments. You can not "like" the photo. The only thing you can do is subscribe to photographers whose works you admire. The VSCO team carefully selects photographers for whom you can subscribe. As I wrote in previous Social Media Monitoring post , the VSCO has big communities on Facebook , Instagram , and It has a channel on YouTube . T he total number of followers on social networks is about 5 million people. Those numbers are important for the success of VSCO’s digital marketing strategy. By posting engaging content on a regular basis, the company is able to demonstrate value in becoming a subscriber and be a user of the application. Strengths  The market for photo editing applications is oversaturated, but there are no really good quality applications with minimalist design, made specifically for the creative industry workers. VSCO has a global mission to ...

...if you have customers, they can help you. If you’re in a consumer service business— like a restaurant chain—you can ask for suggestions, or set up a private community. If you sell to businesses, your customers may have suggestions on how to improve your processes, your pricing, your billing, or your services. Have you ever thought about how much depends on people’s perception of your brand ? Not only their personal opinion, but also your sales, popularity and even reputation. Here I’m going to show you examples which I found really interesting. It's about of how some companies changed the brand perception by listening to customers.  Harley-Davidson knows how to improve image What do people know about this brand today? Probably, the fact that this brand is the most popular in the field of motorcycles. But 32 years ago, in 1985, the company's debts exceeded $ 90 million. It was literally bankrupt.   All of this because in those years the company lost the c...

If Woodman obeyed his parents and gave up surfing, he would never have created GoPro   Who doesn’t know about the GoPro now? A universal action camera has become popular both among professionals and amateurs. The creator has launched a successful advertising campaign “Be a HERO” on the Internet, which makes you feel like a real adventurer. Amazing and dynamic documentary mini-films demonstrate the capabilities of the GoPro HERO camera, designed for sports and extreme shooting. Having watched this kind of video, we can look at the world through the eyes of another person or even an animal ... You can be a bicyclist, a racer, a base jumper, a skydiver, give lion a hug  or even jump from space. You instantly plunge into the world of adventure! The first camera was created in 2002 by American surfer Nick Woodman . He couldn’t make a successful shot for a long time, so he attached a one-time Kodak camera to his wrist to take pictures of his tricks and show ...