Alina's blog

Are you an active user of social networks and especially of instagram?  If you are, so I'm sure you've heard about this app or seen how often bloggers use the hashtag  #VSCO  VSCO is a company that creates digital tools for creative people. The most popular VSCO product is the VSCO Cam application for photo edit which competes with Instagram. Visual Supply Company was founded by Joel Flory and Greg Lutze in California in 2011. First they created web tools for graphic designers and photographers, but these tools were not very popular. Everything changed when in June 2013 a free VSCO Cam application was released - on the first week after the release it was downloaded by over a million people, and the company managed to attract not only professional photographers but also just users of Instagram. Now for VSCO working several dozen people who used to do projects for Apple, MTV, Audi, Levi's, Adobe, Sony, Xbox, Getty Images, Nintendo and Adidas. In addition to VS...

 You are surfing on Facebook or Instagram and every 10th item in your news feed is advertising. Do you want to tell your friends about the product that you saw?  I would guess that you don’t!  But there are such products and advertising that we share with pleasure. Why is this happening? Because the brand / product / advertising make us have vivid emotions, and it is our experience that we share. This is called WOM (word of mouth) marketing. This is a way of communicating information in the process of personal communication: comments, advice, assessments, etc.     …word of mouth “is the most honest form of marketing, building upon people’s natural desire to share their experiences with family, friends, and colleagues.” It can’t be faked, but it can be encouraged.   According to statistics, 90% of the world's population trusts the recommendations of friends. This is especially true of areas of "increased trust": jurisprudence, medici...

Surely you have seen more than once the photos on which the guy holds the hand of a girl against the backdrop of the sights of different countries? They are jokingly called the most famous back and the most famous hand of Instagram. This couple inspired an incredible amount of people all over the world. And this is the most beautiful love story that Instagram knows. Well, for sure, one of the most famous! The creators of the project " Follow me " are Murad Osman and his wife Natalia Osmann. They live and work in Moscow, but travel a lot together. So they came up with this romantic photo project, filled with love, beauty, life and colors.  This history of success and worldwide fame can begin by chance! This is the story of the Instagram phenomenon “Follow me”.  The motto of “follow me” reflects the essence of the project's photo frames - a girl whose faces are not visible, is directed forward and leads her boyfriend. There is a second meanin...

    Several generations of people have grown up with a firm attitude: everything that television broadcasts is authoritative, people can believe without hesitation. The Internet destroyed this connection, and the new generation had to look for its own reference point. And if the generation of X turned out to be a transitional one in this sense, then " Millennials " born after 1981 remained with the Network one on one. And there was a YouTube boom. Math lesson     According to the Acumen Report, which included a two-week online forum, online and offline interviews of young people aged 13 to 24 living in the US, 88% of them spend an average of 6.2 hours per week on the Web. 67% of respondents can’t imagine their lives without YouTube, and 48% without social networks. And only a third indicated the source of entertainment as TV. Why should you watch a video? 77% do it to cope with boredom, and 57% - to cheer themselves up. The YouTube site is loaded every minu...