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Social Media Monitoring of VSCO - Part 1

Are you an active user of social networks and especially of instagram? 
If you are, so I'm sure you've heard about this app or seen how often bloggers use the hashtag  #VSCO 
VSCO is a company that creates digital tools for creative people. The most popular VSCO product is the VSCO Cam application for photo edit which competes with Instagram.
Visual Supply Company was founded by Joel Flory and Greg Lutze in California in 2011. First they created web tools for graphic designers and photographers, but these tools were not very popular. Everything changed when in June 2013 a free VSCO Cam application was released - on the first week after the release it was downloaded by over a million people, and the company managed to attract not only professional photographers but also just users of Instagram.
Now for VSCO working several dozen people who used to do projects for Apple, MTV, Audi, Levi's, Adobe, Sony, Xbox, Getty Images, Nintendo and Adidas. In addition to VSCO Cam, the company is working on a VSCO Film processing tool and VSCO Keys add-on for Adobe Lightroom.

Platform: instagram. 
Followers: 3.5 million 
Content: Followers' photo and video sharing. 
If you use hashtags #vsco or #vscocam you will find a lot of photos edited through this app.
Also, on Instagram people like to share their ideas of photo editing so you can find many pics with tips how to use filters to get the perfect photo!  

Platform: Facebook 
Followers: 756,354
Content: It is mainly focused on the photo and video sharing from the official website. Posts are not very frequent, usually it's multiple per week.

Platform: Twitter
Followers: 205K
Content: Follower's photo and video sharing. Promouting new tools and filters.
Posts are not frequent, usually it's 4-5 times per week.
Platform: YouTube
Followers: 34,972
Content: New tools promouting, follower's video sharing, video hacks how to use the app. 
Looking at trends
Google trends 
I choose to look at VSCO trends over last one year.
We can see the peak on December 24 - December 30, 2017.
Why it happened? 
At this period of time VSCO made a realease of the new tool and it caused big interest!

I compared VSCO to VSCOCAM (software) during the same period of time (past 12 months)
The graphic shows that people more interested in whole company not just smartphone app.
Social Mention allows us to look at the different aspects of the posts.
"strength"
Strength is the likelihood that your brand is being discussed in social media. 
"sentiment"
Sentiment is the ratio of mentions that are generally positive to those that are generally negative.
"passion"
Passion is a measure of the likelihood that individuals talking about your brand will do so repeatedly. 
"reach"
Reach is a measure of the range of influence. It is the number of unique authors referencing your brand divided by the total number of mentions.

So, here I've compared the whole day, week, and month to get a comprehensive picture of what is happening.
We can see from these metrics that most posts are neutral, meaning they are not strongly negative or positive. Reach, strength and passion are all relatively low. This may be due to the fact that the company is new and they haven't had time to build a strong reputation.

Also, looking at VSCO results from Social Mention, I noticed that the activity on Twitter was much higher than then through traditional blog channels.

Summarizing the first part of VSCO's Social Media Monitoring I would like to admit that the company actively holds a leading position among photo editing applications and users are enthusiastically following the VSCO’s community at social networks.
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Location: Вустер, Массачусетс, США

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